Premium & Local
Expo Design
Early concepts for the AFP event look-book and guide were so uniquely different to what was made that they deserved a different page in my portfolio. I evolved Anchor Food Professionals’ brand into a cohesive suite of 3D expo stand concepts. Translating brand values into physical space, the designs combined a refined demonstration kitchen with clear information zones, creating flexible, functional environments for live engagement. These examples stressed the premium quality of a uniquely New Zealand Product.
In collaboration with Uno Loco, Hula, and Anchor Food Professionals.
Blending of Material & Form
Adding material, lighting, props to further solidify the design.