KFC Loyalty Test
The Loyalty Test was a collaborative work with Special PR & KFC NZ. This inventive brand activation toured the country, testing NZ rugby fans’ loyalty to their teams. KFC’s new Fan Feed menu was on the line as the participants sweated through tough questions strapped to a lie detector test.
The before-and-afters show my simplified and high-fidelity renders of graphics and 3D build elements in situ. Great way to assure the client (and me) that the print and spatial elements are perfect before a single hammer is lifted.
Check out KFC NZ's Instagram to see where The Loyalty Test lands next!
https://lnkd.in/eYgpb5XW
Sketched Concept
Using SketchUp to establish what will fit in the small van space and how the branding and graphics will look in situ.
The Render Stage
Adding material, lighting, props to further solidify the design.
Event Day
A wonderful example of how the design look-book was applied to a real event.
