Expo Identity Overhaul
As part of an event look-book and guide, I evolved Anchor Food Professionals’ brand into a cohesive suite of 3D expo stand concepts. Translating brand values into physical space, the designs combined a refined demonstration kitchen with clear information zones, creating flexible, functional environments for live engagement. Developed for a global audience, the stands balanced consistency and adaptability, ensuring a strong, recognisable brand presence across international events.
In collaboration with Uno Loco, Hula, and Anchor Food Professionals.
Sketched Concepts
Establishing a form that will best represent the brand’s identity.
Small to Medium Builds
AFP cannot show up in every case as a fully built kitchen and cafe. When only a smaller footprint or a limited time slot is available, sometimes this is when brand cohesion slips. These models give a clear benchmark for brand continuity at small expo spaces, supermarket demos, and live cooking demonstrations, etc.
Large Expo Designs
Global Food expos reach a large audience, putting NZ premium dairy products on the world stage. High foot traffic, product displays, brand story, seating, and live commercial kitchen demonstrations all needed to be facilitated in this 10×10m space.
Event Day
A wonderful example of how the design look-book was applied to a real event.
