Women’s Networking Identity
Oak & Ivy is a networking event dedicated to inspiring and connecting established and emerging female leaders and "rising stars" in Aotearoa. Hosted by Westpac New Zealand Chair Pip Greenwood and CEO Catherine McGrath, the event facilitates collaboration and conversation while offering tailored experiences focused on leadership, empowerment, and inspiration to help nurture the next generation of women in business.
The design challenge was a beach/italian theme for a winter evening event in an office. With Production Workshop’s work on the physical assets/ furnishings, my role was developing the graphic identity, print files, and digital assets.
The identity refreshed the event and surpassed client expectations. With attendees feeling transported and refreshed by the women-focused night.
The Moodboard
My Response
Adhering to the client’s moodboard and then challenging them a little too.