Expo Identity Overhaul
As part of an event look-book and guide, I evolved Anchor Food Professionals’ brand into a cohesive suite of 3D expo stand concepts. Translating brand values into physical space, the designs combined a refined demonstration kitchen with clear information zones, creating flexible, functional environments for live engagement. Developed for a global audience, the stands balanced consistency and adaptability, ensuring a strong, recognisable brand presence across international events.
In collaboration with Uno Loco, Hula, and Anchor Food Professionals.
Sketched Concept
Establishing a form that will best represent the brand’s identity.
Render Stage
Adding material, lighting, props to further solidify the design.
Event Day
A wonderful example of how the design look-book was applied to a real event.
